Course Concept:
As a Non-profit, Non-Governmental Organization (NGO), it is necessary and important to be visible to other NGOs, Non-profit Organizations (NPOs), Corporate (CSR), Funding agencies, Philanthropists & Foundations and finally the Public. Having trust and support of the public is as important as having funds and resources to take up and implement development programmes. It is important to know how the public is viewing the actions of an NGO and what the NGO wants the public to see and to know.
Course Outline:
- The need/purpose and Importance of brand building.
- Channels of visibility for an NGO.
- Means and Tools for Visibility – Visual Reports in social media.
- Developing and publishing documentaries using social media.
- Using social media for brand building.
The Resource Team:
Dr. Magimai Pragasam & Dr. Tom Jose, both with nearly threee decades of experience in working with the development sector- nationally & internationally. Dr. Magi is a communication specialist and a qualified film maker in the development sector while Dr. Tom is more of a social scientist and development designer.
Further details can be found under: Improving Visibility and building Credibility - Karl Kübel Stiftung (kkstiftung.de)